Lean BIG Data

Lean Big Data is a management technique for Big Data that focuses on lowering the barriers of adoption of Big Data tools so that the business expert in the specific domain becomes the Big Data specialist in the organization. Lean Big Data is based on these principles: • Focus on Human Behaviors • Being Lean, Fast, and Adaptable • Bring Big Data to the Business Experts A great deal of the success of Lean Big Data depends on the accuracy of the tools used to model the behavior of people. This is why we have developed SylvaDB.com, an intuitive database system that allows the...

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The Business of Culture

TheCulturist.ca is an investigative digital media platform exploring the intersections between global economic forces and culture production. Culture is the business of the 21st Century. Companies like Facebook, Apple, Amazon and Google depend on their ability to interpret and change the behavior of people through digital interactions and a deep understanding of the data they collect. The goals of TheCulturist.ca are: To become the go-to-place for experts and leaders interested in the intersection of business and culture. To examine the ties between cultural production and the...

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The Culturenomics Project

The Culturenomics Project seeks to establish the conceptual foundations and to create the digital tools to study human culture over long periods of time and across large spaces. The goal is to understand how interactions with cultural objects influence people’s behavior and change how humans and societies perceive and define themselves. There are three key strategic elements in The Culturenomics Project: • Partnerships with cultural and heritage institutions across the world to better use all types of objects • Alliances with the most important Canadian players in supercomputing to...

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The CulturePlex Lab at Western U.

Turning Ideas into Opportunities

We do research on digital innovation, content analytics, lean big data, social media, and digital humanities. We thrive on solving problems that require to create a strong conceptual frame, analyze lots of data, and figure out people’s behavior. We partner with companies, institutions and researchers to tackle problems on digital strategy, leadership, digital consumer behavior, cultural analytics, social networks, digital banking, big data, and risk analysis in heritage preservation. 

We base our successful methodology on cultural ans social analytics, big data and digital humanities.

Out tools include modeling, sentiment analysis, big data, machine learning, natural language processing, face recognition, network analysis, graph theory, agent-based modeling, topic maps, and databases. 

The CulturePlex has been made possible thanks to the generous support of the Canada Foundation for Innovation (LOF), the Government of Ontario, Western U., the Social Sciences and Humanities Research Council of Canada, and the Ontario Centers of Excellence.

The CulturePlex Lab is run by Prof. Juan-Luis Suarez (Ph.D., Ph.D., GxMBA).

Interested in graduate studies, a collaboration, or in using our tools? Drop us a line at contact@cultureplex.ca or at jsuarez@uwo.ca.

Cultural Analytics

Understanding People's Behavior

Cultural analytics is the result of combining big data, digital mapping, and conceptual analysis to anticipate and prepare for the challenges in people’s behavior produced by the digital.

Using cultural networks and social network analysis, we model the behavior of human agents or populations in a given context to understand all its dimensions and variables in a complex settings. Then, we collect data and run simulations and analysis to understand the implications of small changes in behavior over the whole networks. Finally, we apply machine learning and other big data techniques to predict future changes and trends.

We apply our methods in order to understand the diffusion of ideas, to customize the offering of financial products to specific clients, and to improve the performance of yields in precision agriculture. 

The CulturePlex Lab has developed many of its tools when studying cultural transfers of ideas, artifacts and cultural products over long periods of time and large geographic spaces, specially during the cultural exchanges of the baroque period.

Cultural analytics is based on three principles:

  1. Model the problem you have in the real world, both conceptually and mathematically, and map it into a data schema.
  2. Collect the data to understand the dynamics of the problem at hand and the issues that emerge from it. Focusing on the emergences will help you anticipate the future and prepare for it.
  3. Effective solutions come from understanding the data in the context of the organization’s mission, the consumers’ desires and emotions, and the insights of domain experts.

Human behavior and culture are digital in the 21st Century, and adopting a digital strategy that serves the organization’s mission is the key for any company or institution whose businesses revolve around people and their behavior.

When a company tries to map out its digital ecosystem to develop a new strategy focused on customer loyalty and operational excellence, we use cultural analytics to draw the strategic map and select the tools that better serve the company’s goals.

When an organization wants to know at a granular level the behavior of its customers, their emotions about products or the weak points that can make it vulnerable to disruption, we use cultural analytics to provide a detailed view of the relevant micro-segments and their.

When a group of researchers focus on integrating the digital to advance their knowledge, we deploy our cultural analytics tools to develop a 360º digital strategy.

Digital Humanities

The Humanities of the 21st Century

Top global business leaders and the Deans of the best business schools in the world coincide in the urgency of bringing a humanistic approach back into systems. There are ethical and operational reasons that explain this convergence. Both come from the disruption that globalization and the digital have created in human behavior, at the individual and social levels.

Digital Humanities are about formulating the complex questions the humanities deal with by taking advantage of digital tools and technolohy. Those questions still are about the human condition. The technology allows to canvass a larger terrain in time and space.

Understanding and mapping the mechanisms of these changes are as important as providing a worldview of the past, present and future that uses digital tools to provide depth and width. Creating this view is the mission of the Digital Humanities. 

In the CulturePlex Lab at Western we lead the world as one of the first universities to offer an undergraduate degree in Digital Humanities and a strong research and innovation program on the digital. We combine a strong ability to reformulate problems from the past with a deep expertise to create the digital tools to solve te problems of today. In the process we train Canadian leaders in creativity, entrepreneurship, analysis of human behavior, big data and cultural history.