The CulturePlex Lab
The CulturePlex Lab is a multi-disciplinary facility that does research on culture analytics and digital innovation. Our team is made up of humanists, computer scientists, mathematicians, entrepreneurs, engineers and designers who come together to solve complex problems. Our toolbox includes design thinking, modelling, big data, network analysis, agent-based simulations, digital anthropology and traditional humanistic approaches.
The CulturePlex Lab has been made possible thanks to the generous support of the Canada Foundation for Innovation (LOF), the Government of Ontario, Western U., the Social Sciences and Humanities Research Council of Canada, and the Ontario Centers of Excellence. The CulturePlex Lab is run by Prof. Juan-Luis Suarez (Ph.D., Ph.D., GxMBA).
Understanding Human Behavior
Cultural analytics is the result of combining big data, digital mapping, and conceptual analysis to anticipate and prepare for the challenges in people’s behavior produced by the digital.
Using cultural networks and social network analysis, we model the behavior of human agents or populations in a given context to understand all its dimensions and variables in complex settings. Then, we collect data and run simulations and analyses to understand the implications of small changes in behavior over the whole networks. Finally, we apply machine learning and other big data techniques to predict future changes and trends.Learn more...
Surfing the Digital
We partner with companies and organizations to help them deploy their innovation agendas and tackle problems related to digital behavior, social networks, machine translation, fintech and big data.
Our research on digital innovation focuses on digital anthropology, content analytics, lean big data and social media. We thrive on solving problems that require us the creation of strong conceptual frameworks and the analysis of lots of data. We love to figure out people’s behaviour across cultures and media ecosystems.Learn more...
Check Out Our Focus Areas
What we are currently working on. For more details, click on the project.
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Recent Published Works
- The Preliminares Project: Geography, Networks, and Publication in the Spanish Golden Age [Download Publication]
- The Life of Lazarillo de Tormes and of his Machine Learning Adversities: Non-Traditional Authorship Attribution Techniques in the Context of the Lazarillo [Download Publication]
- From Taste of Home to Bullipedia: Collaboration, Motivations and Trust [Download Publication]
- A Quantitative Approach to Beauty. Perceived Attractiveness of Human Faces in World Painting [Download Publication]
Meet the Team
The CulturePlex Lab is run by Prof. Juan-Luis Suarez, below are a few of our team members. Click on individual photos for more details.
Looking for the full list of lab members?